Demand Gen Daily

Developing a strategy for how you’re going to achieve marketing results is crucial, but don’t let it hold you back from actually executing the tactics you need to get those results. Spinning your wheels constantly reiterating the strategy because trying a tactic for a short period of time to find it...

This episode is all about our marketing related predictions for 2023. How will marketers adapt their budgets as a reaction to the economy? How will AI impact creating marketing campaigns from a copy and design standpoint? These questions and more will be discussed as we prepare for the new year ahea...

With the start of a new year fast approaching, there is a heavier focus on budgeting and what should be done about it leading up to 2023. When budgeting, regardless of time of year, it’s important to consider short, medium and long term goals and planning to determine your overall investment in your...

In the sixth and final installment of the ‘questions to ask an agency’ series of the podcast, we discuss quality control. Quality control takes 2 different areas into consideration - 1) quality control around brand, and 2) quality control around KPIs and Metrics. We cover off the primary questions t...

In the fifth installment of the ‘questions to ask an agency’ series of the podcast, we discuss setting clear expectations. Some agencies set very clear parameters at the beginning of your relationship and some don’t. Depending on their answer may be a red flag. We discuss some questions you can ask ...

In the fourth installment of our ‘questions to ask an agency series’ Nick and Ricky discuss looking at if an agency is more proactive or reactive. These types of questions will allow you to understand how you as the client are being considered when it comes to planning and ensuring qualitative and q...

In the third installment of our ‘questions to ask an agency series’ Nick and Ricky dive into personas and creative testing. 71% of companies that use a persona methodology are hitting their business goals so it provides strong evidence that they are important to achieving goals. Ensuring that your n...

Before hiring an agency, you want to ask what traffic channels they work with and strategies are involved in running multichannel advertising. It's important to partner with an agency who has your best interest in mind to get the most efficient ROI out of the entire buying journey. Ultimately, under...

Whether you're looking to switch digital marketing agencies, or you're looking to hire a digital marketing agency for the first time, it can be a daunting process with so many factors to consider. In this multi-part series, Nick and Ricky will go into details on how to hire a digital marketing agenc...

If you're scratching your head wondering why you've hit a plateau in results, it may be time to look internally. Nick and Ricky go in depth on 5 things your marketing team may be lacking, which include: - Awareness - Recognition or agreement to the importance of something - Perceived time - Skills ...