Look, no matter what size your business is, understanding the factors that influence lifetime value is essential to making the right marketing decisions.

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We take a look at three primary factors in our lifetime value (LTV) to customer acquisition cost (CAC) discussion: frequency, average order value, and contribution margin. We'll also take a look at some real-world examples to help illustrate these concepts.

👉In this podcast episode, you’ll find:

  • The 3 primary factors of LTV
  • How to increase the frequency of purchase and average order value
  • Importance of knowing your contribution margin
  • How to increase your contribution margin

Have you listened to the other sections of the Customer Lifetime Value series? If not, check them out here! 

Part 1 | Part 3 | Part 4 | Part 5 

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