Look, no matter what size your business is, understanding the factors that influence lifetime value is essential to making the right marketing decisions.
We take a look at three primary factors in our lifetime value (LTV) to customer acquisition cost (CAC) discussion: frequency, average order value, and contribution margin. We'll also take a look at some real-world examples to help illustrate these concepts.
👉In this podcast episode, you’ll find:
- The 3 primary factors of LTV
- How to increase the frequency of purchase and average order value
- Importance of knowing your contribution margin
- How to increase your contribution margin
Have you listened to the other sections of the Customer Lifetime Value series? If not, check them out here!
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