Customer lifetime value may take time to reap the benefits, but when the benefits can be this good, you won’t want to miss out!

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However, you can’t control lifetime value without understanding the factors that influence it.

👉In this podcast episode, you’ll find:

  • Lifetime value is fundamentally about strategy
  • Why it’s more difficult to control CAC than LTV
  • Controllable factors of LTV
  • The effect brand has on LTV

Have you listened to the other sections of the Customer Lifetime Value series? If not, check them out here! 

Part 1 | Part 2 | Part 3 | Part 5 

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