With the cost of acquiring new customers increasing, it is important to have a good understanding of your LTV to CAC ratio in order to make strategic decisions about marketing and sales efforts.
The main idea with the LTV to CAC ratio is if customer acquisition costs double and lifetime value doubles, there's no net change in profit.
👉In this podcast episode, you’ll find:
- If LTV and CAC are not rising by the same amount, profitability is decreasing
- The problem drop-shipping is facing
- Why brand matters
Have you listened to the other sections of the Customer Lifetime Value series? If not, check them out here!
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