With the cost of acquiring new customers increasing, it is important to have a good understanding of your LTV to CAC ratio in order to make strategic decisions about marketing and sales efforts.

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The main idea with the LTV to CAC ratio is if customer acquisition costs double and lifetime value doubles, there's no net change in profit. 

👉In this podcast episode, you’ll find:

  • If LTV and CAC are not rising by the same amount, profitability is decreasing
  • The problem drop-shipping is facing
  • Why brand matters

Have you listened to the other sections of the Customer Lifetime Value series? If not, check them out here! 

Part 1 | Part 2 | Part 3 | Part 4 

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