In the third installment of our ‘questions to ask an agency series’ Nick and Ricky dive into personas and creative testing. 71% of companies that use a persona methodology are hitting their business goals so it provides strong evidence that they are important to achieving goals. Ensuring that your new agency partner has the details and ability to drill down into specifics about personas and how different creatives appeal to different users within that persona.
Hosted on Acast. See acast.com/privacy for more information.